40DHC is coming to the UK

Something we can all do for ourselves. We're not all gym fanatics or elite sports people, but we deserve a health and wellness program that we can do at home and integrate with our already busy schedules that will deliver a better health outcome.

Meal plans alreadly in place, with options, exercise programs for all ages, fitness levels, and mental wellbeing advice to keep us on track. It reduces stress, improves morale, and fosters healthier, more resilient way of living.

The Challenge provides a ready‑made framework for student wellbeing, combining expert nutrition, fitness, and mental health guidance in a flexible digital format.

It integrates seamlessly into student services, wellbeing weeks, and societies, helping students build resilience, reduce stress, and form sustainable habits.

For UK companies, the Challenge offers a structured way to boost employee health and productivity.

Daily guidance on diet, exercise, and mental wellbeing fits into busy schedules, while the 40‑day structure encourages measurable outcomes. It reduces stress, improves morale, and fosters healthier, more resilient teams.

The Challenge aligns with NHS priorities around preventative health.

Its scalable, digital delivery makes it accessible across diverse communities, empowering individuals to take ownership of lifestyle change. With expert‑led daily content, it supports goals like reducing obesity, improving mental health, and promoting long‑term resilience.

• Expert‑led content (Karl Henry, Dr. Eddie Murphy, Sophie Pratt, Dr. Sumi Dunne)
• Holistic approach (nutrition, exercise, mental wellbeing)
• Digital accessibility (easy to deliver across regions and demographics)
• Proven success in Ireland (engagement, habit formation, community impact)

In short: The 40 Day Health Challenge is a versatile, evidence‑based initiative that can be adapted for UK universities, workplaces, and NHS programmes, making it a winning solution for diverse audiences.